Marketing leaders have a unique opportunity to impact and drive corporate strategy in this time of dramatic innovation, brought on by AI. With marketing data reaching epic levels, and the prevalence of AI continuing, many leaders are asking themselves what it takes to be future-ready.
BlueOcean recently gathered marketing executives from leading brands to develop a shared perspective and take an active role in defining a future where AI empowers, not replaces human innovation and creativity on marketing teams. This guide is a summary of the points of view of the 30+ leaders that participated.
Download to learn:
The promises and pitfalls of AI
Which skills and competencies are needed by modern marketers
Organizational culture changes needed to become future-ready
