DATA REPORT

The impact of audience connection on B2B brand health and revenue growth

The impact of brand on B2B growth is well documented. When you consider the nature of B2B purchases, it makes sense that brand strength is an important driver of success. Yet for many B2B organizations, brand is deprioritized in favor of more “performance marketing” initiatives and short-term goals such as MQL creation. 

This report explores how marketers can return to their roots of understanding, engaging, and inspiring customers, in order to build lasting relationships that drive growth. In effect, helping marketers take B2B from a “business-to-business” approach, to a “brand-to-buyer” relationship.